Moncler collaborated with Gwenael Nicolas / CURIOSITY to open their first mono-brand boutique in Dubai, which strengthens the brand presence in the Middle East.

This project Located inside the Dubai Mall, one of the world's largest shopping centres and unavoidable stop-off point for luxury shopping, the boutique with total area of 250 sqm shows the new architectural concept, embodying a combination of the heritage and the contemporary quality of the brand.

The facade welcomes visitors with a large white stone like an iceberg floated in the huge atrium, which shows the viewer the essence of brand. Delicate stone cutting portrays the surface of broken ice blocks, which expresses beauty and power of nature. Visitors will be surprised by the vertical interior creating the significant contrast with an impression of the entrance, when they come inside.

The very high ceiling gives visitors enjoyable experience like exploring in a forest, with floating products displayed at different heights, which will naturally guide visitors to find their favorite items and give them fun to purchase.

The strength of nature is also expressed with carefully selected color palette in dark woods and grey stones. Their texture characterizes refinement and elegance at the same time, and creates a timeless stage for all the brand’s collections. Contrary to the dark store area, the fitting room is covered with quilted white leather, expressing a lining of Moncler down jacket.