Beef Club is the radical refresh of a beloved eatery in Autostadt, the automotive theme park at the headquarters of Volkswagen Group in Wolfsburg. The new design offers two different dining rooms for different kinds of atmospheres: a joyful social area in the front that overlooks an outdoor terrace and an elegant private area in the rear where small groups can gather for celebrations or more confidential meals. 

At the center of the pub is the theatrical preparation of food on a grill – the menu of beef Club features both grilled meats and vegetables. An open brick fireplace is located where everyone can see it, recalling the power of an archaic fire at the center of a shared dining experience.

The brick hearth located between two different dining rooms for different kinds of atmospheres: a joyful and bright social area in the front and an elegant private area in the rear where small groups can gather for celebrations or more confidential meals. The fire sits like an altar on top of a plinth with a block of salt.

The theme of the dining menu is “Fire & Salt” – so, in the interior design, building materials were also selected based on this theme. The open part of the kitchen is made from brick – baked earth. This hearth is made from a composition of three kinds of fired brick – glazed and unglazed in different formats. The brick grill grows out of the podium in an assemblage of inter-related volumes. 

The concept of the project is to harness the archaic within the technological: cooking with fire is as old as our species, but to do it within a large complex modern structure - combines the most ancient techniques with the contemporary. The simple and ancient idea is to cook and eat with fire and salt – but to do so safely, within a large building with a state-of-the-art technological infrastructure.