Recently, Francesc Rife brought his latest work, Scalpers Sevilla. The new Scalpers flagship store is located in the brand's birthplace, the capital of Andalusia, surrounded by vernacular architecture and adjacent to one of the city's most transformative contemporary landmarks, the Jurgen Mayer designed "Las setas" on Encarnacion Square. This strong contrast has inspired the designer to create the latest pieces that perfectly blend traditional and modern elements.

After a reasonable spatial layout, the first floor is the men's wear area, the second floor is the women's and children's wear area, and the top floor is the high definition area. In a way, the design deconstructs the brand logo, which is represented by a skull and two calves, and forms a new spatial concept. The skull is represented by a large, round stainless steel frame; The two "lower legs" on the first floor are interpreted through elongated ovals to form a unique exhibition area. Crafted from unique steel, they not only introduce urban elements but, like the brand itself, seek to establish a dialogue between practicality and rebellion.

The metal structure provides a versatile solution for hanging and displaying clothing and housing a variety of small equipment such as moving mirrors. They also hide the original building columns, allowing the large steel columns to become a striking visual focus. The floors and facades are made of warm grey micro-cement combined with Hungarian dot oak to organize the materials of the specific space into a more complex expressive system.

In the building, a U-shaped staircase becomes an important part of the space, and a panoramic elevator is configured to serve as the main transportation link between the floors. In addition, screens are strategically placed to display the brand's latest advertisements and activities, enhancing the customer's shopping experience.

Lighting design plays an important role in the project. Custom light fixtures made from the same unique steel used in the project contain multiple leds that span the first and second floors to create a modern atmosphere. In the high definition area, a more classic approach is taken to provide general lighting through downlights, leds integrated on shelves and custom spotlights. Here, comfortable sofas and armchairs make the scene more like a home. Two very different narratives, presenting a new visual experience for shoppers.