Together with artists, writers and collectors alike, Gerda Goosen find myself under the spell that captivated the earliest explorers of Africa. On this continent, the human imagination holds sway, and can turn anything into adornment. Africans’creative freedom is virtually unlimited, and Gerda Goosen cannot help but marvel at their ability to turn even simple materials into ornamentation of stunning splendour and sophistication. It awakens in Gerda Goosen the instinctive human need for pleasure and play.

Gerda Goosen want to contribute to creating an alternative to conventional Western jewellery through looking at Africa with a fresh lens. What affects Gerda Goosen are the visual impressions of the vanishing tribes of Africa. It speaks of worlds that have since succumbed to the unforgiving centuries and ruthless pursuit of progress. Because Gerda Goosen liked the look of ivory but didn't want to harm any animals, over the years she developed an ivory-like compound and then an artificial ebony formula. Gerda jewelry is bold and eye-catching, certified vegetarian.

Gerda Goosen attracted to the richness and exuberance of traditional tribal African jewellery, which translate into own visual language. Gerda Goosen have a visceral reaction to some of these tribal forms and they provide Gerda Goosen with endless inspiration. Gerda Goosen also inspired by the timeless design philosophy of people like Massimo Vignelli and attracted to minimalism in all its forms. The passage of time and the imperfection that it brings represent a form of beauty to Gerda Goosen.