YINJISPACE use media professional’s unique perspective,try to explore the essence of life behind the design works.

© logo 粤ICP备19077098号

YINJISPACE use media professional’s unique perspective,try to explore the essence of life behind the design works.

© logo 粤ICP备19077098号
HOOOLDESIGN

RuXi

The aesthetic intention of wabi-sabi is to create a calm atmosphere, while the restaurant wants to present more of a city fireworks atmosphere, the space produces contrast and drama at the same time. The restaurant's cuisine takes "Cantonese hot pot" as the core, which resonates with people's inner emotions in the space and makes people immersed in it and even forget the passage of time. It emphasizes that silence does not deny the atmosphere of the market, but makes people feel the exuberant vitality in the lonely and empty realm.

At present, "RuXi" is a mature Brand of Cantonese hot pot. In addition to the positioning of the new flagship, the design of the new store pays more attention to delivering the depth of the brand and the brand understanding of the side stove culture.

The design takes "The hustle and wabi-sabi" as the theme, so that consumers can feel the idea of market fireworks in the traces of things given by time. The entrance is equipped with a display cabinet of product ingredients, so that customers can understand each kind of ingredients while waiting to increase interaction with consumers.

The design divides the space into parts, opens up the interior boundary, floats the interior space design, constructs each other, and incarnates the deeper relationship between man and nature or the universe. In order to present the beauty of shadow in the "Silence" in the space, on the premise of meeting the lighting demand, the indoor light intensity is reduced as much as possible, the open interface and transparent closed interface are used more in the space, and the natural light is introduced as the main lighting method, so that the natural light can be freely poured into the space in many ways, such as projection, diffusion and consumption.

"RuXi" brand name is translated as feeling life in the twilight of the sun. The main product of the brand, the side stove, is to eat hot pot, also known as the Wai stove. In the past, it was called "spring stove", "summer stove", "autumn stove" and "winter stove" according to the season. Later, it was only called "four seasons stove", namely "Four Seasons Hot Pot". With the change of seasons and the taste of food materials, the space design takes the sense of "wabi-sabi" as the core to integrate the brand, products and space.

With the passage of time, the angle, brightness and temperature of natural light are changing subtly every moment. At this time, the holy and pure light and the mysterious shadow simultaneously present their own charm in the space, produce rich light and shadow rhythm, and create a sense of temperature in the space, which is also the space design ideal that the designer has been exploring.

As a universal existence, daily life is sometimes put on the opposite side of history in the process of construction. The vastness of history often makes people feel powerless. It seems to be a galaxy above history, too far away from ordinary people. In order to establish their own existence at this moment, people often choose to digest history and highlight themselves, and daily life is the best tool to deconstruct history and reshape the times.

As the concept of "RuXi" catering brand, the concept of "good food and happy heart" takes the spatial experience as an important dimension, so that diners can seriously feel the ingredients and enjoy the present because of the cuisine.

From different perspectives of the corridor, around the food materials and diners, an interesting interaction is created through design, which can have more memory points than the pure planar visual space, and experience is the core value of the catering brand in the future.

Continuing the natural and simple texture of the overall space design, the design hopes to create a catering brand that respects space and expects food. Therefore, we integrate ink elements with the visual image of the brand, so that the space experience is full of tonality and fun, and meet the citizens' Multi-dimensional needs and imagination of the space experience.

Feel the world's hustle in the "wabi-sabi" and look for an ideal life leading to relaxation and harmony from daily life.

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