The first Vintage luxury store (FM Vintage) we designed is to interpret the real cognitive orientation of the Mid-century modern style market in China and what should be presented . So what TEH ONE Vintage wants to express is to explore the real demands of this market in this cognitive system. And this appeal will be explored from the business logic itself.  The core of this case is that a real mid-century modern store is to think about how to be a qualified "store" after throwing away all the so-called themes and concepts.

As the role of a customer, I began to think about what kind of store would attract me to explore, consume and spread. This seems to be the most basic business appeal, but it is the subject that many retail spaces are missing. The so-called design theme (gimmick) is infinite amplification by designers, the form is often greater than the content itself, after some shooting, we do not care about the personality of the brand should have, we can not produce a happy shopping experience as well.

The planning of interior space is a conception logic based on the process of consumer movement and brand recognition. First of all, we divided the original space into two physical relationships with a narrow porch passage. An old copper wall is set at the end of this black cube. The purpose of setting this color and texture is not only to form a visual relationship leading to the entrance, but also to tell the visiting guests that My name is THE ONE through some psychological hint.

You can sit down, relax, or snap. You will once again feel the charm of the mid-century style. The sun may be sprinkled on your face, time staggered, beautiful as the original. Every moment of our present will become the past, engraved in a different picture, which may be the reason why we love the mid-century style.