Original Chicken's first restaurant in South China is sited in Shenzhen, a young and energetic garden city. The design of this restaurant responds to the brand's philosophy of providing ecological and organic food, and draws inspiration from nature and soil. The restaurant features the theme of “returning to farm” and explores an experimental reform of traditional Chinese food experience. The designers adopted a low saturated color palette extracted from soil, and applied it to interior surfaces made of natural materials like soil, wood, stone, cotton and hemp, in a hope to lead a new, healthy and sustainable lifestyle and guide people in the bustling city to follow their heart. 

A self-service system is introduced into the 300m² interior space, where double circulation routes separate the self-serve area and the dining area invisibly. Orderly rammed earth partitions set a gentle and simple spatial tone, and meanwhile bring a warm ambience full of hometown love to this migrant city. The glass windows at the ordering area reveal the natural texture of shoji paper, which becomes flexible after modernized treatments. The menus hung from the window are written in calligraphy, demonstrating the traditional charm in Eastern cultures.

The overall design of the space strengthens visualization. Old wood with mortise-and-tenon joints, straw-made art installations, sophisticated hand-crafted details, dynamic electronic screens and interesting Chinese-style illustrations create a synthesis of different factors, and complete a spatial narrative about rice culture to convey the idea of simplicity in Chinese farming culture to urban people. Modern, concise design languages are combined with the philosophy of providing simple and organic foods, which produces a brand new image and experience different from traditional fast-food restaurants.

The design covers aspects including graphic visualization, spatial structures, and scene creation that incorporates emotions and aesthetics. It eventually reinforces the brand's concept of emphasizing experience and socializing, and restores trust between people and city, people and food and among people themselves.