One Great JonesAlley is located at 688 Broadway, NoHo, New York City. It is a 12-story mixed-use residential project developed by Madison Realty Capital. The well-known American architectural design company BKSK Architects is responsible for the architectural and interior design of the project. While paying tribute to NoHo’s industrialized temperament, its design perfectly blends the historical atmosphere of Broadway with the modern sense of New York City, reshaping the original industrial building into A unique and novel modern urban residence.One Great JonesAlley was originally an industrial building located in the NoHo district of Manhattan in the mid-19th century. The design plan given by BKSK Architects was to fix the project on the original light industrial architectural heritage while reimagining it into a modern family residence.
        The facade of the building uses innovative terracotta screens, which is in sharp contrast with the historic buildings along Broadway. This terracotta screen is made of bricks and metal products, and is highlighted by vertical terracotta fins made by the Boston Valley Terra Cotta. This respects the masonry and cast iron traditions in the context of the building while maintaining An unabashed sense of modernity. The custom glazed and asymmetrical forms of terracotta reproduce modern industry, and the deep terracotta fins give people an undulating appearance, recreating the unique charm of this material with a long history, allowing people to get fresh from both inside and outside the building Visual enjoyment.
       At the corner, the entrance to the residential area uses one of the few private service lanes in NoHo, so the laneway entrance becomes the main entrance to the residential area. The entrance is made of naturally oxidized Corten steel, which echoes the industrial historical style of the neighborhood. Entering from here is a cobblestone driveway. You can see the vertical garden wall deep in the alley, which is the largest external vertical garden wall in New York City. The garden wall is used as a shared and unified landscape design, and its vertical upward space design integrates the ground and the public roof terrace on the second floor. From the entrance into the lobby, it can run through to the Broadway side of the building. The lush green plants and dark tiles on the trail provide residents with a sense of tranquility.
       In the lobby,the designer uses modern materials such as stone, wood, ceramics and glass tointegrate urban elements with coarse sand in a simple and modern way. Theentrance of the main hall is sealed with a glass door to form a good indoorlighting condition. The well-lit staircase connects the unique sharedfacilities in the building.
       The public areahas a lobby revolving gallery, an open-air courtyard garden on the secondfloor, and an underground hot spring. A continuous water line winds through thelobby from the outside and runs through the entire space.