Pitsou Kedem has a strong architectural philosophy that strives for absolute truth and purity in form and shape to achieve a sense of comfort and tranquility in space. This constant pursuit of simplicity leads to complex and precise elements, which in turn contributes to the uniqueness of its design.

Most projects are characterized by simple geometric, rectangular and repetitive shapes, giving structures and Spaces an accurate and interconnected appearance. Pitsou's designs are different from traditional Israeli architectural styles in that they are used in pure white, gray and black to create a light, soft atmosphere.

Over the past few years, the studio has been looking for new materials and a fresher approach that allows it to enter New Territories and transcend recognition and boundaries. The combination of different materials, different architectural and design languages, and even different design schools, creates an amazing visual experience in many projects.