1423 Naive Water, a fashion label clothing store in Seoul, South Korea, is one of the pioneers of the first multi-brand boutiques since 2004, the first generation of multi-brand boutiques in Korea. Located in an area where Seoul's richest fashionistas live, the boutique has successfully introduced many brands in the Korean fashion market with its unique insight into trends.

The project was designed by local design Studio Studio Unravel. In modern times, fashion, youth and mainstream have become the proper terms of flagship stores. The designer has created a fashion store for the brand, which is suitable for people who want to buy goods and visit the store regardless of their age.

The design studio adheres to their unique design philosophy and creates a unique atmosphere, creating a space that is both environmentally friendly and meets the needs of the client. The warm space is warmed by an orange carpet, which enlivens the atmosphere inside the store.

Because it was a small clothing store measuring 38 square meters, Studio Unravel used glass to divide the space so that it didn't block the view and make it look small, but instead enhanced its transparency.