Fendi’s second new flagship following Paris. The boutique is housed in the 16th century historical maison, with a neoclassical-style façade onto the prestigious Via Montenapoleone.

The accessories are displayed on the ground floor, soft, rich tones of the boudoir. Spiralling travertine stairs conveys the visitors to the private salons. The "Baguette Wall", made of 40,000 spikes, creates a surprising moment. 

The brand's iconic fur setting envelops visitors in gold shades and jet-black lacquer. The fashion-focused main room has high ceilings, open windows and large sculptures that emphasize the collection's charm.

Inside the shop, customized art works and crafted items create the shop unique and magnificent. Italian artist's installation featuring amber resin pixels covers a column at the entrance. The elevator is covered with collage of Japanese silver foils.