YINJISPACE use media professional’s unique perspective,try to explore the essence of life behind the design works.

© logo 粤ICP备19077098号

YINJISPACE use media professional’s unique perspective,try to explore the essence of life behind the design works.

© logo 粤ICP备19077098号
Isern Serra

Moco Shop in Barcelona

Design studio Isern Serra has transformed a computer-generated image by digital artist Six N Five into a rose-coloured retail space for the Moco Museum in Barcelona.Situated in Barcelona's El Born neighbourhood, the Moco Museum exclusively exhibits the work of modern artists such as Damien Hirst, Kaws, Yayoi Kusama and Jeff Koons.The institution's eponymous concept store has a similarly contemporary offering, selling a mix of design, fashion and lifestyle goods.

Its surreal pink interior started out as a computer-generated image by Six N Five, a digital artist known for envisioning other-worldly dreamscapes in pastel hues.Barcelona-based design studio Isern Serra then brought the image to life, using pink micro-cement to achieve the same uniform, ultra-smooth surfaces seen in the drawing.

The store's rosy interior can be seen through two large openings in its facade – one of them is rectangular, while the other is slightly curved and contains the entrance door.A series of chunky columns run through the middle of the space.Surrounding walls have been punctured with arched, square and circular display niches, some of which are dramatically backlit.Rows of shelves and a frame for a tv screen have also been made to project from the wall.The store's largely open floor plan is only interrupted by a few pink cylindrical plinths used to showcase products, and a bespoke pink cashier desk with an integrated computer system. Custom spotlights have been installed on the ceiling, along with a faux skylight.

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