At 7:00 pm Beijing time on September 23 (Thursday), Jon Case, director of the famous South African interior design firm ARRCC, shared his outstanding design works through Inji. This open class takes "emotional design" as the theme, and introduces us in detail the way of expression of emotion in design and the source of inspiration for the project. At the same time, we also invited senior English translator Li Mengyan to let everyone understand the content of the course more clearly. At the end of the course, Mr. Jon Case also answered the questions of the students in great detail and expressed his gratitude to everyone!

Jon Case is the director, executive director and creative director of the famous interior design firm ARRCC in South Africa. He has great respect for the aesthetics and cultural value of each project, and thrives in the process and development of each design. Build lasting relationships. His personal interests span all design-related fields, from architecture, interior design, art, product design, creative illustration and font design to photography and travel. He was promoted to project experience in 2010, partner in 2012, and director in 2013. During his 11-year career at ARRCC, he has participated in various international award-winning projects from private residences to restaurants and hotels.

Yinji：What are your sources of design inspiration?
Jon：First of all, I like to make some items by hand, and I also like to collect art. I like to observe and watch them, and think about how to make the most of them. In addition, I especially like photography and movies, and I can also get inspiration from these hobbies.

Yinji：What thorny problems did the Cheetah Plains Lodge encounter during its landing?
Jon：We did encounter a lot of challenges. First of all, the first problem is its location. The biggest problem is that the location is too far from the city and it is difficult for vehicles to get there. Therefore, it has become difficult to transport materials. The second aspect is design. How to not destroy the surrounding natural ecology and how to integrate the hotel with nature under this condition has become a big challenge.

Yinji：How is the light handled in the Cheetah Plains Lodge？
Jon：The weather in Africa is very hot and there is plenty of natural light. We try to catch the sun as much as possible. Our design captures the morning sunlight as much as possible through the glass, which forms a kind of shadow through the glass, which can make people feel more comfortable. Another point is that we are not very good at installing air conditioners. Staying in air-conditioned rooms for a long time will have a bad effect on the health of guests. Therefore, we will think of many ways to replace air conditioners and install cross-ventilating devices to make our buildings Objects can achieve the effect of natural cooling. In terms of lighting, we will also think about using different instruments to make the whole room look full of light.

Yinji：How to bring customers into the story you want to express?
Jon：First of all, we have to find different connections between ourselves and customers. In the final analysis, we need to maintain the relationship between us and customers. The better the relationship between you and customers, the more information we can obtain. Spend more time to understand the customer’s thoughts and spend more time to cultivate the relationship between you and the customer, so that you can get more design appeals and inspiration from the customer, and then you can further put the story you want to express into the deign.

Yinji：How to ensure that the form of those emotional connection points can be understood by consumers, not just the designers themselves? Especially in some hotels or public spaces?
Jon：How to tell a story varies from person to person for a designer. Many designers don’t figure out that they tell a story to their customers. The reason why customers don’t resonate is because if we express ourselves directly, what we convey to customers is not direct and three-dimensional. We need to show the customer the pictures and the photos of the space design between them before we can tell a story. According to my observations and customer feedback, we have to have new emotional expressions or connections with customers in every space. Only in this way can we tell a good story to our customers, and we can make full use of these elements to make a good emotional design.

Yinji：How do designers capture the demands of clients and express their emotions to the clients to resonate with him? How to characterize the emotional expression that should be in each project? What means will you use to express your emotions?
Jon：One of the tasks of a designer is to communicate with customers and understand them. For me, designers are also psychologists. While composing our own story script, we must also learn to ask questions effectively. Because the consumers of each project are different, it is more important to ask consumers what they think and feedback. Once you receive more and more information from consumers, I believe it will be helpful to your design. If customers don’t know what they want, show them to them, and show them pictures you can think of that seem to connect with consumers. The reason I have many successful projects is because I asked the right questions. The right questions can help customers express. You need to deal with your customers more and spend more time on them.

Yinji：How to complete the architectural and structural design?
Jon：Yes, when we are doing architectural design, we do most of the time. We generally provide a one-stop service, from construction to interior soft decoration. Sometimes, we will ask some structural designers to help us complete the project.