So Studio is a space office based in Shanghai. Business areas include restaurants, retail space, workplace planning, galleries, private homes, boutique hotels and cultural institutions. So Studio customizes a different solution individually for each customer. Imagination is fully applied in creativity, and by virtue of rigorous knowledge base, space and atmosphere with unique visual effects and can be affected by people's hearts are created.
Yinji: Young designers are the mainstay of design in the circle. How did you start your design path? What do you want for your future?
Meng Jie: Like to see, like to understand, like to be surprised. These processes are very similar to design, so I also like this industry. The full name is SOOOSTUDIO, and each O represents a part of us (object/Interior/Event), which may be added in the future. We made an animation for the LOGO of SO to express more possibilities of future exploration.
Yinji: You have experience studying abroad or working in an office. How has this experience affected you? Do you have any advice for students who are about to enter college to study design?
Mengjie: At that time when I was in Chelsea, the style of the whole college was more Fine Art. Almost all my understanding of contemporary Art began at that time. That period of time has affected me from the beginning to the present. I try to strengthen the application of "object" in the space and form a certain contrast in the relationship between primary and secondary space. Sometimes I am very keen on creating a "monument". Now, of course, I'm going to overturn some of my own ideas. Maybe some of the bright lines and colors were part of a more 'radical' period in our studio. I think sometimes the idea of project design is not exactly in line with my own aesthetics; Sometimes it's self-contradictory. Aesthetically, I pay more attention to things with artificial proportions and scales, as well as realistic objects that can be touched. I will intentionally narrow or narrow this scale, or create more conflicts by creating different layers. Sometimes I also believe in the memory of a moment or the influence of a certain color on my heart to create. I also think it is important not to set any rules about beauty and to cherish the sense of freedom at present.
Yifan: CSM has a fantastic course called The Applied Imagination in The Creative Industries. Students in the class come from all walks of life, including those who sing bel vocal and those who build museums. They mainly study WWIH theory (what, why, if, how) and critical Thinking. Everyone comes in with a problem, asking what it is that needs to be solved, why it needs to be solved, what help it will bring, and how you plan to solve it. Finally, through this course, I can take a step forward in my field, experience the fun of current exploration, and stick to an interesting little idea, even a small one, which is very meaningful. To those who are about to study design in college, I would like to say: Take the courses of history of design, art history and contemporary art. Don't doze off.
Yinji: How did you meet? What prompted you to start Sò Studio together?
Yifan: At the beginning of the establishment of the studio, both of us (Yifan and Mengjie) had very different work experiences, which made our imagination of the studio an "unlimited" work experience. It occurred to us in a very casual and casual environment that we could represent our field of study by means of 'O', and that 'O' could be continuously grown by us; So we think of the word associated with O, s-O. We always think that "so" is used in a sentence; Lovely, concise, have an attitude; Much like us back then.
Yinji:We noticed that most of the colleagues in So Studio have overseas study or work background. Is it related to the positioning of the Studio? What is your future direction?
Mengjie: The future development we hope is a group of elite design collective, together to explore and create more possibilities.
Yinji: Most of the projects of So Studio are commercial Spaces. What impact and inspiration have you had from the epidemic? Do you have any new thoughts on future commercial design?
Mengjie: The very practical message is: Don't waste food and resources; The second reason is that due to the epidemic, people spend more time at home. Comfort may be the most important factor affecting our daily life quality. Fortunately, the epidemic has had little impact on our studio, so we are running forward, looking forward to the landing of this year's project.
