De Castelli opens its new Milanese home, moving its showroom to a larger space a few steps away from the previous one. The showroom opens at number 20 in Via Visconti di Modrone, in the bright rooms that have always housed an art gallery, in a historical and architectural context of the "old Milan": it will become a place for meeting, relations and project development.
The new space features the latest product range, surfaces and a wide range of materials, featuring the company's metals and finishes. The project for the new venue successfully showcases the three core elements of the brand: the collection, the surface and the architecture -- these demonstrate the firm's strong expression and production expertise in metal craftsmanship, and are the culmination of innovative research combining outstanding craftsmanship and technical know-how.
In the entrance hall, the glass and brass entrance will invite visitors in a spatial sequence where the fixed and expositive furnishings - all made of metals of different composition and finishes - will be just as many examples of the technical and finishing potential of De Castelli. The design of the interior therefore does not constitute a simple background for the samples and products, but implements a real "representation" of an interactive nature of the potential offered by the collaboration between designers and the company: a "think-tank" where design imagination, craftsmanship and continuous technological research are intertwined to generate new original creations.
- Interiors: Cino Zucchi Architetti
- Photos: Marco Menghi
- Words: Gina