GLC Paints, Saudi Arabia's top art paint brand, founded by Abdel Fattah Ibrahim El Hout. In 1979, they opened their first factory in the Arabian Gulf, and in 1991, to consolidate and expand operations in the Middle East, they opened a new factory in Lebanon. In 1994, it entered the African continent through the Egyptian market and set up its first factory in Cairo in 1997. As a mature supplier of art Paints, GLC Paints is determined to grow into one of the largest building paint factories in the Middle East and even Africa.

2022 Color Piazza is the new paint showroom project launched in Cairo by GLC Paints, A visually stunning "paint movement" launched by GLC Paints in collaboration with Egyptian Architects and artists Emy Hussein, Karim Mekhtigian and Badie Architects.

Emy Hussein explores the infinite self expression through art, blurring the delicate boundaries between art, architecture and interior, and allowing the paint texture to be fully embodied in the exhibition hall. And space as the carrier of the product, the main position of the coating needs to show and be expressed. For the exhibition space, Emy Hussein sought to create a new form and volume, seeking to express the formlessness of the existing form in order to achieve infinity and sustainability.