Take space as theater, light as curtain, accept the gaze of others, their own review. In dreams, real and unreal, we find ourselves. PURITY RING has been injecting reflection on the female social outlook from the female dressing context. We believed that the different faces presented in the multiple identities of the women should not be the focus, instead, the firmness and courage when being watched and the revelation of the inner heart and multidimensional facades were the brand meaning that the space should convey.

"Open" and "Invite" actions are made through the device and space, and different distances are preset for experience and communication during the purchase process. What we can see: Passersby who notice their reflection through the brand's bronze mirror wall turn their eyes to the characters in the scene and begin to look inside. Included: a companion in the stands, followed by the protagonist who appears behind the staircase. What it means: To communicate at an intimate distance.

Among numerous kinds of vision, self-examination has always been an indispensable source of inspiration in the soul of fashion art. In order to create an environment close to the dream, the non daily design language makes the "virtual self" separate from the noumenon, and carries out the ideological exploration and collision of dialogue.

"Rigidity" and "softness" are not two poles in spectrum. Women's "softness" is not delicate and powerless aesthetic feeling. The real inner strength is often hidden in the opposite appearance.

Nature is what we need to express. The past project conditions determine that it is sunshine. The sun is grand, sunlight can always make the space rich, all mediocre daily covered with the glory of "he" become fun. When we choose to create the moon, it doesn't shine, but it's softer and independence.