Zena Holloway, born in 1973 in Ballinman Hill, is an English artist and self-taught British photographer, currently living in London, England. She is fascinated by the ocean environment and specialized in creating experimental underwater pictures that render our complex and subconscious relations to oceans, lakes, and waterways tangible. Zena Holloway’s work made her experience first-hand the impact of global warming and human pollution on marine life and coral reefs, which made her come up with a unique concept.

Zena Holloway, came up with a method, which pioneers not only the world of art, fashion but also discourse on global warmings and pollution’s impact on our oceans. Zena Holloway used this method to craft garments, which revealed a whole new realm of possibilities. Next to clothing, Zena Holloway used her method to create sculptures that expose corals fragile beauty. 

Zena Holloway’s Rootfull initiative is a testament to the potential of working in harmony with nature to create sustainable art and fashion. Through her exploration of root as a binding material, she challenges the traditional boundaries of design and inspires a shift towards a more thoughtfully crafted and environmentally conscious world. Her creations not only showcase the artistic beauty of root-grown textiles but also raise awareness about the fragility of our oceans and the urgent need for conservation.