Dimorestudio has recently completed the design of the showroom of The Watch Club – the leading British dealer of vintage watches and timepieces – in Mayfair, London.

A mixture of Italian vintage and new production furniture pieces create a perfectly eclectic, dynamic and luxurious setting, allowing the Club’s experts to welcome their most exclusive clients.

To create the new five-room space, the Studio has taken the previous blank canvas and injected it with rich blue and bordeaux hues, resurrecting the wooden floors and iron pillars. Elegant velvets have been used alongside steel and brass finishes. Different textures add depth to the space. The result is an atmosphere that feels welcoming and domestic.