The store is set within Piazza di San Lorenzo in central Rome, just a short distance from a fifth-century church and the city's famous Pantheon.Studio Luca Guadagnino has used roughened stone, rosy marble and bundles of straw throughout Aesop's store in Rome, which is meant to visually echo the city's ancient buildings.

The space – which had formerly been a cramped lighting shop – has had its false ceiling knocked through and a large window unblocked. Guadagnino and his team looked to the material and colour palette of the city's aged buildings to develop an aesthetic for the interior.Rhombus-shaped travertine floor tiles in dark grey and off-white have been used to clad the shop floor, akin to the design of the nearby San Lorenzo church.

A huge block of dark green and rosy pink marble forms a central counter, overlooked by a singular pendant lamp thats emits a deep orange glow. Sandy-hued marble has then been used to form two standalone basins, complete with copper faucets, where customers can sample products.

Peripheral surfaces of the store feature cream-coloured lacquered wood shelves, while the edge of one wall has been overplayed with roughly-hewn stone.Bricks of straw have then been used to cover the ceiling to emulate the thatched roofs seen in early settlements on the Pontine Marshlands outside Rome.